The holiday season has become such a rush to buy all the presents and gifts for people and see how much you can get and spend. It is amazing how we have changed our focus over the years and the holidays have become so commercialized. We all know the words “Black Friday” and “Cyber Monday”, but the holidays should be more than that.
What is #GivingTuesday?
On Tuesday November 27, 2012, giving will have its ‘opening day’. Retailers, charities, online organizations, community centers, individuals, families and more will come together to create #GivingTuesday. It’s a national moment amount the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are, today, synonymous with holiday shopping.
#GivingTuesday is not a new giving platform, but a call to action. Our goal is to help #GivingTuesday become a major part of the holiday season, putting giving upfront in November rather than an afterthought in December or the New Year.
During the lead up to November 27th, the #GivingTuesday campaign will provide a framework for Americans to contribute to their community and help make this season the biggest giving season yet. It will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they support and help create a better world.
I hope that you all take a few minutes and think about what you can do in your community, jobs or life that can benefit others more than just with your pocketbook. Look for ways to give back and remember what the holidays are really for. We should jump at the chance to help others and give back just like we jump at the chance to get a good deal.